INSIDE & OUT - THE MULTI-CHANNEL COMMUNICATION
| VHMA Approved for CVPM's |
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This course is applicable for 1 CE credits toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association (VHMA).
This course does not carry RACE credits
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| Content Presenter |
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Jennifer Shaheen
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| Course Focus and Learning Objectives |
Inside & Out: The Multi-Channel Communication utilizes the archive of a live presentation under the same name.
When you are tired of sharing your message that’s the moment it is just getting through to your audiences. People come to your practice with assumptions based on previous experiences. Set expectations with your team and your clients with constant consistent. This focus on messaging internally and externally will eliminate frustrations inside and out. During our session we will outline communication messaging, digital listen techniques and work through how to disseminate the same message to each audience across each channel online and off.
After completion of this course, the student should be able to:
- explain how to outline a message for your practice.
- discuss the breakdown of language changes and objective of communication for internal stakeholders vs. external audiences.
- outline how to leverage digital tools to formulate messages.
- discuss how to breakdown communications for each channel: website, email, social media, signage, the phone, and internal teams.
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| Open Enrollment with Immediate Access and Individual Scheduling |
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This is an open enrollment course. Participants may enroll at any time. Upon submission of enrollment the participant is immediately added to the course. The course welcome email provides login and other important information.
This is an asynchronous course, meaning it does not contain real time components. Participants do not need to be logged into the course at specific times to attend lectures or view presentations. Participants do not need to complete the course in one sitting.
Completion Deadline:
Participants have 30 days from date of enrollment to view the presentation, as often as desired, as well as submit the two completion requirements outlined below. If after 30 days the completion requirements have not been submitted, the participant will be graded out of the course as incomplete.
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| Completion Requirements |
The completion requirements for this course are:
- complete the examination with a score of 80% or better - multiple attempts are permitted
- submit the course survey
Upon submission of the final completion requirement, the participant will automatically be marked as completed and the course completion email will be sent out. The participant will have immediate access to the certificate.
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